That is what's most important to me," says Woods Placky. The fact that this resonates across such a variety of audiences…. "Climate change is the biggest challenge of our time, and there is no one way to answer this. They partnered with Hawkins, universities, the World Meteorological Organization (WMO), and others, and had a WhatsApp group with TV weather presenters from more than 100 countries. When a weather presenter in the network printed the design on a tie to wear on TV, and asked if anybody else wanted to join, she saw an opportunity for the community to collaborate. "Part of tackling the issues we face is to normalise this topic as a part of our everyday conversations, like we talk about the economy, healthcare or politics," says Hawkins.īernadette Woods Placky, chief meteorologist at Climate Central, an organisation that communicates climate change science and solutions, first saw the stripes on a Facebook group of TV meteorologists and reporters in 2018. Within a week, the site had more than one million downloads from across 180 countries. After a positive reception, he embarked on a mission to make the climate stripes widely accessible and launched a website for people to customise the graphic to their location. ![]() He reduced the range of colours to tones of blues and reds, universally associated in weather maps with temperature.Ī year later, looking for a simple way of communicating with a non-scientific audience, Hawkins tested the design at the Hay Festival in the UK. When Ed Hawkings, climate scientist and professor at the same university, saw the climate stripes and witnessed people's reactions, he thought they would be a good way to visualise the data from climate change online. If you are physically reproducing the pattern, you are internalising the data, and there's more chance you'll feel that it's real." "The craft version does something different. In her blog, she shared instructions to replicate the blanket using yarn or other materials. "Some people switch off as soon as they see a graph, right?" says Highwood. Unlike traditional data visualisations, the blanket’s pattern only features colours – and resembles a barcode more than a normal graph. It's an easy conversation starter and people are always shocked when they understand the story." "I frequently get asked about the shirt because people like the design. ![]() "It gives me the feeling that even when I'm exercising, I'm working on increasing climate change awareness," says co-founder Joost Brinkman, based in the Netherlands. Cycling 4 Climate, a foundation that has organised rides in six countries to promote climate change awareness, chose the stripe pattern as a uniform because of the strong message it conveys.
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